AMP

 Accelerated Mobile Pages

AMP ist ein speziell für die Erstellung von Websites für mobile Endgeräte entwickeltes Derivat von HTML. AMP wurde im Herbst 2015 vom AMP Project unter Federführung Googles herausgebracht. 
Sie sehen hier eine Demo-Site von mdwp.

AMP FEATURES

SCHLANKER CODE

Gegenüber mobiloptimierten oder mittels Responsive Design entwickelten Webseiten sollen AMP-Dokumente selbst über Anbindungen mit geringer Bandbreite deutlich schneller geladen und in gängigen Web-Browsern für Mobilgeräte in kürzerer Zeit durch HTML-Rendering dargestellt werden.

Erreicht wird dies durch konsequente Verschlankung des Codes der Seiten. 

STANDARDS

Zu den technischen Standards gehören „AMP HTML“, „AMP JS“ und „Google AMP Cache“. Bei AMP HTML handelt es sich um ein HTML, das um einige spezielle AMP-Tags erweitert wurde. AMP-JS ist ein JavaScript-Framework, welches bewirkt, dass alle Ressourcen asynchron geladen werden. Dabei werden vor allem erst die sichtbaren Elemente einer Seite geladen und erst im Nachhinein weitere „unsichtbare“ Elemente.

PERFORMANCE

AMP-Seiten werden optional in den Zwischenspeicher geschrieben, und ihre Leistung wird optimiert, sodass diese schneller ausgeliefert werden. Dies ermöglicht auch die Darstellung einer Kurzfassung der AMP-Seite auf den Ergebnisseiten der Google-Suche. 
 Bilder werden bereits serverseitig auf die erforderliche Größe skaliert. Überdies werden Inhalte, die nicht sofort auf dem Bildschirm dargestellt werden können, erst angefordert, wenn der Benutzer zu scrollen anfängt.

About Us

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Fictive Partners

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- Apartment Therapy

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Accessing brand new information resources, as well as having the ability to establish what is actually valuable and what is actually noise, is no simple task.